What Can I Do With A Free Account From SEMrush?

  •   July 31, 2020

Many new users to SEMrush ask this question and are not really sure what you can do with the SEMrush software. Obviously, many new users will start out on the free level before deciding to purchase a subscription. 

To start your free level subscription, enter a query in the SEMrush search bar and you will automatically be prompted to register for your free account.

With a free account you can still use SEMrush, but you will be limited in your ability to pull data and use our tools.

So what can you do with a free account?

Domain and Keyword Analytics

10 Searches Per Day

You can perform 10 searches a day in our Domain Analytics and Keyword Analytics databases. This means you are only able to use the SEMrush search bar to pull a report 10 times before your daily limit is reached.

If you enter a domain into the search bar that would be considered one search. If you then click on any of the links to further reports within the Domain Overview report, this would also count as a search – bringing your total to 2 searches.

If your just testing out the software it may make sense that you only need to perform 10 searches a day. However, it is important to note that the next level paid subscriptions to allow for even more searches. 

  • Pro users have access to 3,000 searches

  • Guru users have access to 5,00 searches

  • Business users have access to 10,000 searches

10 Results Per Search

Just like your daily search limit, your reports will be limited to only 10 results per search. For example, if you go into the Organic Positions report and query searchengineland.com, you would only be able to examine the first 10 keywords listed in that domain’s Organic Positions Report.

This 10 results per search limit will be the same in all other analytics reports as well. This includes Backlinks reports, Advertising Research reports and Keyword reports. In contrast, the paid subscriptions allow for even more results per search. 

  • Pro offers 10,000 results

  • Guru offers 30,000 results

  • Business offers 50,000 results


As a free user, you can create and manage one Project. For those unfamiliar with our Projects section, each Project basically serves as a dashboard that will display a preview of each tools main metrics. Each project includes 12 individual tools.

If you want additional projects our Pro level package includes 5 Projects, with our Guru package including 50 Projects and our Business level package with unlimited projects.

However, if you decide to stay as a free user, even after setting up your project you will be limited in what you can do.

Pages to Crawl

Site Audit will provide you with an overall health score of your website as well as a list of issues found with the given website. As a free users, your Site Audit is limited to only 100 crawled pages. This includes crawls of given a domain, subdomain or subfolder. 

This may suffice for certain websites, however, most websites have over 100 pages so it may be something to consider when thinking about what level account works best for you.

If you realize the free level account isn’t going to be enough you can look towards our paid accounts.

  • Pro level package allows you to crawl up to 100,000 pages per month

  • Guru allows for 300,000 pages per month

  • Business level package for 1 million pages per month.

Keywords to Track

The 10 keywords that are available for free users to track refers to our Position Tracking tool. This tool allows you to enter a domain, a list of competitors, a list of keywords to track and set a location and device type. Then, we will track the daily rankings of your domain and competitors on the results pages for this target keyword list.

This is a powerful tool that can provide you with localized ranking data on a frequent basis. Depending on your client size and the campaign, 10 keywords may not be enough for you to track.

Upgrading your account will give you the ability to track more keywords.

  • Pro level gives you 500 keywords

  • Guru level gives you 1,500

  • Business level gives you 5,000

 If you ever need more keywords than what your plan provides, you can reach out to your account executive to add additional keywords to your account.

It is important to note that If you have multiple projects set up, these keywords are split amongst them, and not limited to each project.

SEO Ideas units

SEO Idea units are shared between three different tools: SEO Content Template, SEO Writing Assistant and On Page SEO Checker

For On Page SEO Checker, you are given a total of 10 SEO Idea units.

SEO Content Template and SEO Writing Assistant both give free users 1 template to create SEO content.

So if you create an SEO Writing Assistant template, the number of SEO Ideas units you have for your On Page SEO Checker will now be 9.

Keep in mind that these templates are for one keyword and therefore one keyword equals one unit.  

To generate more than one template (or generate a template for more than one keyword), you will need to subscribe to a paid account. 

To get more monthly units you will need to upgrade to a paid account.

  • Pro users get 500 SEO idea units

  • Guru users get 800 units

  • Business users get 2,000 units

Keyword Magic Tool Lists

As a free user, you can create 1 list in the Keyword Magic Tool. Lists are how you save your keyword research history in SEMrush. Your queries made in the Keyword Magic Tool are saved in Lists so you can quickly go back and reference them. 

In order to create more than one list, you will need to subscribe to a paid account. Each query in this tool counts towards your daily limit of 10 queries in Domain and Keyword Analytics. All paid accounts are able to create 50 lists.

Topic Research Queries

Free users are limited to just 2 search queries in Topic Research. Entering a search query will generate you a list of potential subtopics based around your search. This is great for content marketers looking for a headstart in their brainstorming process. 

Upgrading to a paid account will give you unlimited queries.

PDF Reports

My Reports makes it easy to build out PDFs from scratch. This way you’ll be able to clearly communicate the results of a website audit, competitive analysis or show any other progress for a marketing campaign. With a free account, you are able to schedule 1 PDF report within the My Reports section.

  • Pro users have 5 scheduled reports

  • Guru users have 20 scheduled reports

  • Business users have 50 scheduled reports

Now that you understand exactly what goes into your free level account, you may now have a little more insight into exactly what your account can do for you. You may decide that a free level account will work for you, which is more than okay!

However, if you do not think the free level will work and you are interested in other options we offer, you may want to look at our Prices page for more information. 

If you are interested in using SEMrush in the long term or are looking for a custom package, please feel free to contact our sales team so that we can set your account up at a discounted rate along with all of the specifications you need!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at +1-800-815-9959 (US) or send us an email at [email protected] You can also contact us on Twitter by using the #semrushcare hashtag.

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