Search Buzz Video Recap: Google Algo Update, Google I/O, Testing, AdWords, Local & Matt Cutts

  •   May 19, 2017
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This week we covered a possible Google algorithm update that started rolling out on May 17th. Google I/O was this week and there were updates to Google Assistant and Google Home, amongst other things. Google confirmed at I/O that they are launching their Google for Jobs search feature. Google said engineers do understand the full algorithm. Google is testing dropping featured snippets from the core web results. Google dropped many of the “best of” or “top” carousel answers. Google said they may automatically nofollow widget links. Google started a new workgroup for search to work better with JavaScript. Google will be adding to the Fetch and Render tool JavaScript code review. Google said you should try to use anchor text and image alt text. Google Maps is testing highlight icons in the local panel. Google hotel search is rolling out pricing trends graph. Google AdWords changed ad rank thresholds, which can impact CPCs. Google AdWords added historical quality score metrics. Google AdWords enabled scheduled conversion imports. Google launched a beta sign up form for Purchases on Google. Google AdWords is testing drop down price extensions in carousel form. Google is testing AfWords car stack formats. Google is testing blue bars in the black UI test. Google is also testing large arrows for paginating through search results. Google tests dropping hotel prices from hotel listings. Google Analytics improved their AMP tracking support. Google AdSense can now panelize on the page level vs whole site. Google AdSense is testing show more ad link units. Finally, Matt Cutts is giving a talk at Google today. That was this past week in search at the Search Engine Roundtable.

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Author: (Barry Schwartz)

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