SearchCap: Google search app, PPC titles & AdWords DSAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building


SEM / Paid Search

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Author: Barry Schwartz

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Daily Search Forum Recap: March 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • New: Google Rich Results For Podcasts
    Google has quietly added new rich results markup for podcasts in the developer center. Aaron Bradley seemed to have first spotted this and posted it on Google+ saying that “a new data type has appeared in the Google reference library of structured data types: podcasts…
  • Google May Add Voice Search Filters To Search Console Analytics
    With Google Home, Google Assistant and more people using voice search on Google, webmasters want to know what voice search queries Google is using to show their site, potentially as a featured snippet or more…
  • Google: No Links To A URL? Then We Won’t Find It.
    Google’s John Mueller posted a reply on Twitter saying that if there are no links to a specific URL, then Google won’t find the URL. Of course, the exception here is the fetch and submit feature and Sitemap feature…
  • This Webmaster Wants His Google PageRank Score
    I spotted a thread at the Google Webmaster Help forums that made me laugh, and since you guys are mostly SEOs…
  • Google: Separate Out Data In Search Console For www/non-www/http/https?
    So last year, Google gave us a way to combine data into sets within Google Search Console. So if you have verified a www, non-www, https, non-https, apps, etc – you can combine them all into a single set and get aggregate data for all of them in one Google Search Console profile…
  • Google 10 Year Working Anniversary Certificate & Award
    Here is a photo from Jack Fermon, a fun Googler to follow, who just celebrated his tenth year working anniversary at Google. He shared a photo of the certificate Google gave him for the special milest

Other Great Search Forum Threads:

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Author: (Barry Schwartz)

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Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!

10 years of SMX Advanced

For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle!

SMX Advanced is designed and programmed for advanced search marketers like you. Sessions are fast-paced, interactive and don’t slow down to cover the basics. You’ll learn how experienced SEOs and SEMs like you stay on top of new challenges, and help you overcome them! You’ll leave SMX Advanced with actionable takeaways. Keep reading to see SEO & SEM session and keynote highlights:

SEO session highlights:

  • AMP For Advanced SEOs

  • Mobile-First For The Advanced SEO

  • Inside Intel – The Art & Science Of SEO At A Global Scale

  • Attaining Position Zero: Featured Snippets For Advanced SEOs

SMX Advanced kicks off for SEOs with Google taking on all questions, covering the most-discussed SEO issues including Fred, how to optimize for the voice search revolution and much more. The keynote will leave plenty of time for open Q&A as well!

SEM session highlights:

  • Conversion Optimization: Turning Quick Wins Into Winning Streaks

  • Taking Audience Targeting To The Next Level

  • Advanced Testing: What 4,000 A/B Tests Can Teach You

  • How Google’s Vertical Ad Products Are Changing The Game

Be sure to attend the SEM keynote presentations featuring Bing and Google for insights into future developments and opportunities you’ll have with your paid campaigns.

Want to see all the sessions in one place? Check out the agenda at a glance!

Lowest rates expire next week

SMX Advanced rates will never be lower than they are right now! Register for an All Access Pass through April 8 and pay the super early bird rate of $1,795. That’s right — a $500 (nearly 22% off!) savings compared to on-site rates!

Upgrade to an All Access + Workshop combo pass and pay $2,595, an $800 savings (almost 24% off!). Check out our complete pre-conference workshop schedule for more details.

P.S. SMX Advanced is even better when you learn as team! Save with group rates.

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Author: Search Engine Land

For more SEO, PPC & online marketing news visit