Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of attribution; the models are […]
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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Gianluca Binelli
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