Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Live from Facebook-owned Oculus’s annual VR conference: Day 1
Oct 11, 2017 by Tim Peterson
All the news from the opening keynote at the virtual reality company’s annual developer conference.
- Twitter announces what’s ‘Happening Now’ for sporting events, and plans for a bookmarking feature
Oct 11, 2017 by Greg Finn
Twitter is giving users the ability to find tweets on real-time topics, while also planning a bookmarking to let users save content for later.
- The ever-increasing importance of usability and trust in link building
Oct 11, 2017 by Julie Joyce
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.
- Why it pays to skip the form (and embrace chat)
Oct 11, 2017 by Andrea Lehr
Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help.
- The new CMO role in digital commerce
Oct 11, 2017 by Andrew Waber
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.
- Updated for 2017! Enterprise Paid Media Campaign Management Platforms
Oct 11, 2017 by Digital Marketing Depot
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]
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Author: Michelle Robbins
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