Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!

  •   September 13, 2018
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Radius launches customer data platform for B2B
    Sep 13, 2018 by Barry Levine
    The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
  • Protect Your Brand: The best defense is a good offense
    Sep 13, 2018 by Digital Marketing Depot
    Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.
  • Branch buys TUNE’s attribution platform
    Sep 13, 2018 by Barry Levine
    The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.

Online Marketing News From Around The Web: