Danny Sullivan from Google again said that while Google makes changes in search “each day” the broad core algorithm updates only happen two to four times per year. He said on Twitter “we do make small changes each day to search. It’s a continual process of improvement. Our core updates only happen 2-4 times per year.” This is less than several times per year, which was the previous messaging around core updates.
Here are those tweets:
Yes, we do make small changes each day to search. It’s a continual process of improvement. Our core updates only happen 2-4 times per year. As for your logo, I see it fine. Desktop logos are still rolling out. If you see it on mobile, you’ll eventually see it on desktop. pic.twitter.com/uah7ZppHwH
— Danny Sullivan (@dannysullivan) January 14, 2020
We do some type of focused update nearly daily. A broad core algorithm update happens several times per year.
— Danny Sullivan (@dannysullivan) March 12, 2018
So far, Google has done these pretty much on a quarterly basis, so like four times per year but maybe Google is going to be doing them less often in 2020?
Forum discussion at Twitter.
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