Google To Drop Data-Vocabulary On April 6th, All In On Schema.org

  •   January 21, 2020

Google announced this morning that after April 6, 2020 it will no longer support the data-vocabulary markup for rich results. Google is going all in with Schema.org. Google said “with the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme.”

Google is giving SEOs, webmasters, site owners, etc a few months to transition from data-vocabulary markup to schema.org markup. In fact, over the next few months, Google will be contacting those who have implemented data-vocabulary markup via Search Console with warnings. This way those who do not follow Google on the blog or other social channels will be notified.

Google wrote “As a preparation for the change and starting today, Search Console will issue warnings for pages using the data-vocabulary.org schema so that you can prepare for the sunset in time. This will allow you to easily identify pages using that markup and replace the data-vocabulary.org markup with schema.org.”

There isn’t a huge difference between the two markups.

Here is schema.org:

click for full size

Here is the same thing in data-vocabulary:

click for full size

This will impact the rich results report after April 6th. Google wrote “Starting April 6, 2020, Google will no longer support data-vocabulary.org structured data to enable rich results in Google Search. From January 20 until April 6, any data-vocabulary.org structured data on a web page will trigger a warning for the appropriate rich result type. After April 6, an error will be triggered.”

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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