Google Tests Questions Box In Search Results In US For COVID-19 Queries

  •   January 18, 2022

Google has expanded the Google Question Hub feature, where Google shows a question box in the search results. Google told me they are piloting this now in the US specifically for COVID-19 queries where Google’s search results may not have content to satisfy the query.

This is a feature that is live in India, Indonesia, or Nigeria but is now being tested in other regions, specifically for some COVID-19 queries. You may have seen this box, this is what it looks like:

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We covered this being tested in 2018 but it is live in India, Indonesia, and Nigeria because Google said there are content gaps across those languages and searcher queries.

Now with COVID-19, even in the US, Google feels there are content gaps in the search results.

This is a limited pilot, meaning, only select publishers have access to answer these questions. They would access it in Google Search Console, if they had access to see these questions. This is what that interface may look like?

click for full size

Here is the official landing page for the Question Hub

The reason I asked Google this was because in the past 24-hours, I had numerous people ask me if this is new, which is weird:

It is not new, but new for COVID-19 searches in the US.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: (Barry Schwartz)

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