Google Adding City Names To Some Snippet Titles

  •   September 12, 2020

Some SEOs are noticing Google add to their title tags that are displayed in the Google search results snippet’s headline a city name. Lily Ray posted about this on Twitter and said “I’ve seen Google modify title tags many times, but this is the 1st time I’ve seen Google append a city name to a title tag for a generic service page it *thinks* should have a local intent.”

Here is her generic screen shot of this, so you can understand what is happening:

The NYC part is added, not part of the title attribute, in the source code.

I know Google can do whatever they want with titles and snippets but I don’t know if I’ve seen this behavior for generic landing pages.

Others have not seen this as well:

Have you seen this?

Don’t forget, the new snippet controls should roll out the end of this week.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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