Facebook launches tool to test, preview Playable Ads

  •   August 23, 2019

Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly.

Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it.

The tool checks to see if the the Playable Ad files meet Facebook’s specifications and if the call-to-action is implemented correctly. If there are no errors, the tool will display a preview of the Playable Ad assets — with either a green check mark confirming the call-to-action works or a warning that there’s an issue.

Why we should care

Marketers involved with promoting mobile apps rely on Facebook’s Playable Ads to win more app installs and engagement with users. The ability to test the ad’s assets — including the call-to-action implementation — will be a big time saver.

And because the tool can be used by anyone involved in the creation of the Playable Ad — not just the person responsible for uploading it to Facebook — developers who may work separately from the marketing team will be able to test and preview their work before handing the final product over to the person in charge of running mobile app ad campaigns.

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About The Author

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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