Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Vlog #23: Aja Frost from HubSpot On Topic Clusters, Featured Snippets, Image SEO & Suggested Clips
Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot, she joined the SEO team there 1.5 years ago but has been with HubSpot for over three years. Aja comes from a freelance writing background before she did SEO.
- Two Wrongs Don’t Make A Right With Google And Breaking Guidelines
Google’s John Mueller every now and then has to respond to someone with the old saying, two wrongs don’t make a right. Often enough people ask him, my competitor is doing X, which is against Google’s guidelines. My competitor is ranking well, can I do that also?
- No ETA On Google Search Console Speed Reports API
Google recently released the Google Search Console Speed Reports, which is still in the “experimental” stage. But SEOs want to know when there will be an API for this data. John Mueller from Google said there is currently no ETA for an API for these reports.
- Google: Our Production Parser Is Different; The Search Console Parser Uses A Java Port
Gary Illyes from Google clarified on Twitter that the production parser, which Google recently opened sourced for all to see, it different from the parser Google uses in Search Console. So the results might come out differently. What is different, Gary said the Search Console parser uses a Java port that is disconnected from production.
- Google & WordPress Robots.txt Handling Is Being Looked Into
One of the takeaways from the Google Webmaster Conference was that if Google tries to access your robots.txt file is unreachable but it does exist then Google won’t crawl your site. Google said about 26% of the time GoogleBot cannot reach a robots.txt file. WordPress might make changes in order to reduce this error rate.
- Another Google Says We Don’t Use User Behavior As A Ranking Factor
I knew this Martin Splitt laptop head-bang GIF would come in handy the day he would answer this question. Many Googlers have said over the years that user actions, such as dwell time, time on a page, and so forth at not used by Google as a search ranking factor. Martin Splitt from Google has now also said it (he may have said it before, but I never saw it).
- John Mueller Signs Google Banner For Fan
Here is a photo I took from the Google Webmaster Conference where John Mueller is signing a banner they had at the conference for a fan. He wrote down the number one secret to ranking well in Google
Other Great Search Forum Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Promotion Building
Local & Maps
Mobile & Voice
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