Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google Content Indexing Bug, GoogleBot Chrome 76, Favicons, Link Penalties & More
This week I tried to zoom in on sections of the video as I was talking, so you can see the screen better – hope you like it and make sure to subscribe…
- Google Still Penalizing Sites For Unnatural Links & It Can Hurt Bad
I absolutely love when the industry is transparent and Dan Petrovic from Dejan SEO said his site was slapped by an unnatural links manual action by Google and the result was that his site no longer ranks for its name or key terms. A lot of folks in the industry have been saying Google has toned down these manual actions, espesially around links but here is one example of one.
- Google Tests Featured Snippets Anchors & Highlights On Desktop
Google has a feature on mobile, where if a featured snippet leads to an AMP page, Google can take the searcher after they click on the snippet to your AMP page, anchor them down to the section of the content the searcher wants to see and highlight that content in yellow. Well, Google is now testing that on desktop.
- Google Ads Overview Page Filters & Bidding Maximize Conversion Value
Google Ads adds features all the time, I don’t cover them all but two ones I want to highlight are a new bidding strategy named maximize conversion value and new filter options on the overview page that both launched this week.
- Owners Can Now Reply To Reviews On Google Maps Android
Google now lets owners and managers of verified businesses can reply to reviews directly from their Business Profile on Google Maps Android. You are able to reply to reviews many ways, including Google Maps desktop, Google My Business console and other areas but now also on Google Maps for Android.
- Google Expands Favicon & Black Breadcrumb At Top Test
We’ve covered this user interface test numerous times but this morning, I received dozens of reports from people that they are seeing it. It is weird, I literally received over a dozen notices about this interface where Google is showing the favicon and black URL/breadcrumb at the top of the snippet in both mobile and desktop search results.
- Google Electric Bikes
We know Google had a program for e-bikes back in 2015 but here are photos of electric bikes at the Dublin office. This version has the Google logo on it, unlike the 2015 version.
Other Great Search Forum Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Promotion Building
Local & Maps
Mobile & Voice
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: firstname.lastname@example.org (Barry Schwartz)
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