Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community

  •   August 26, 2019

Our team had a very detailed and informative conversation in last week’s SEMrushchat, and the information shared could help small business owners, marketers, and agencies. Our guest, Nichole Elizabeth DeMeré, and our community shared insights about what makes them engage with online communities, and the strategies that have helped them build a community through social media. 

Chat participants also shared the one tactic they would use for community building, techniques on dealing with awkward communication, incentives to engage community members, and they discussed the things that drive them away from communities. 

There were several useful tips any marketer can use, so we tried to choose tweets for our recap that offered a variety of insights for our readers. 

You can retweet any of the tips below by clicking on the Twitter logo next to the quote. 


Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 0

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 0

Nichole Elizabeth DeMeré

Nichole Elizabeth DeMeré
What emotions motivate your members? It’s a question well-worth asking.
Simon Cox
For learning new things and giving back to the community by sharing what you know. It’s how we built the internet – never forget.
BrandExtract

BrandExtract
The #semrushchat is a great example. People crave a place to share and exchange ideas. Social media communities are one way to engage with like-minded individuals who share similar challenges – and those who may have a fresh perspective and, therefore, unique solutions.
Alizée Baudez

Alizée Baudez
I actually just recently joined a new community for the following reasons: Like-minded individuals with various backgrounds. Positive vibe Fulfils my need for contact (I work remotely). Provides educational material for freelancers.
Mark Gustafson

Mark Gustafson
IS THERE HIGH VALUE FOR ME? The content shared should educate, entertain, support. Are the others in the community likeminded and Civil (can’t be sure these days)? Is the value MORE than another activity? You have to beat out Netflix for many people!!!
Brian Kato

Brian Kato
Digital marketing isn’t a vacuum; it’s constantly shifting and evolving. You need to have people that you can collaborate with and bounce ideas off of.

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 1

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 1

Nichole Elizabeth DeMeré

Nichole Elizabeth DeMeré
Join existing conversations. Form genuine relationships without an agenda. Determine how you can offer value without asking how to offer value.
Tamara
Engage, engage, engage! Joining Twitter chats, sharing content from others, starting conversations, joining in conversations. Engagement is key when it comes to building a community!
Patrick Delehanty

Patrick Delehanty
Develop great content that can be used in paid ads targeting specific prospects and audience segments that will find the most value in the content you developed. From there, I would actively engage in social forums / discussions directly with audiences as well.
Fistbump Media

Fistbump Media
Build slowly. It’s not that rapid growth is bad. But having fewer authentic and engaged followers is more important than having lots of them. I’d rather have 100 great connections than 100,000 meaningless ones.
Ryan Bennion

Ryan Bennion
I would segment them more so they are in more little communities. If you are a cell phone store you should have little communities of iPhone, android users rather than have one big community. There’s power in large micro-communities.
Kevin Mullett

Kevin Mullett
H.E.L.P. – Humanize your message, Encourage Conversation, Listen first, Promote less. More of a philosophy than tactic.

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 2

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 2

Simon Cox
Never ever negatively criticise anyone at this stage even in jest – you need to feel your way first. Be kind and gentle.
Pair Networks

Pair Networks
Own your newness in the community and on the platform. Provide as much value as possible and ask for guidance when you’re not sure what is expected, appreciated, and preferred in the community. Authenticity is the antidote for awkward.
Diana Richardson

Diana Richardson
It comes down to being comfortable with the conversation itself. If it feels forced then it might be the right person or topic to talk about. Doing it over & over again also makes the conversations easier. And get over it and just start the conversations yourself.
Elena Salazar

Elena Salazar
By making the first move! Start the conversation and give others the opportunity to give their 2 cents.
Tamara
Don’t try to sound as formal and professional as possible. People are more receptive to those who express transparency and personality. Also, patience is key!
Ben Austin

Ben Austin
Initiate your OWN conversations! Building a strong social media presence may take some time, but there’s nothing wrong with making the first move. Failure is not the opposite of success; it’s part of success!

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 3

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 3

Nichole Elizabeth DeMeré

Nichole Elizabeth DeMeré
Have conversations with your most active members to find out what emotions motivate them — and then strategize ways to amplify those emotions to strengthen your community. Be sure to drill down to very specific emotions.
Christian Lowery

Christian Lowery
I try to ask questions I know others are thinking. Or talk about problems I know others are facing. If you relate to people, they’ll engage. Talk WITH them, not AT them.
Dan Willis

Dan Willis
I like to switch the flip on this one. I don’t create content in the hopes it will engage I create content to respond to content or questions from my community.
Brian Kato

Brian Kato
I like the recap/round-ups that #SEMrushchat has. IMHO, this helps create a highlight reel that can encourage members to bring their best to the table.
Readable
Going to be a little specific on this one, but recently we have loved asking our subscribers if they would like to be featured on our blog. We like sharing stories about how people use readability and shining a light on what they do builds great rapport too.
Builder Designs

Builder Designs
Theoretically, the biggest incentive of joining a community is new knowledge. The more members share, the more they will learn. Set your members up for success with advice threads, ways to connect with industry resources and relevant newsworthy content.

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 4

Best Tweets from #SEMrushchat: The Art and Science of Building a Social Community. Image 4

Gene Petrov

Gene Petrov
Driving people away from a community is fairly easy: incivility, unhelpful, rude divisive, not sharing value, selling all the time bait and switch tactics. t=The list could go on and on.
Nicky Pasquier

Nicky Pasquier
Being intolerant of others’ viewpoints. Not being receptive to new ideas. Not being inclusive enough. Being deferential towards some and not others. I guess there are lots of behaviours which would be unacceptable to a community.
Kevin Mullett

Kevin Mullett
In addition to other great answers: sales pitches. People think they are being cute at hiding them. (You’re not fooling anyone.) Slow your role. Let’s cuddle first.
ThinkSEM
Rubbing people the wrong way. Allowing/not dealing with bullying/negativity. Spamming your audience’s feed. Not engaging back.
Diana Richardson

Diana Richardson
Constant sales pitches. Repeated ‘DM me for more info’ to simple questions. – Rude/disrespectful people. No response from the admins or creator of the group.
D2 Creative

D2 Creative
Lack of rich content. Why be apart of something if you aren’t learning from it!

Do You Have Any Suggestions for Community Building?

If so, please share them in the comments below. We also want to thank everyone that participated in the chat. We will be looking for your expert insights this week; SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, August 28th.

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