There is no absolute how-to guide for social media marketing because every business is different, every audience is diverse, each audience’s experience is different, and platform algorithms often make organic reach difficult.
Every marketing plan has different goals — conversions, engagement, brand awareness, etc. — and every goal needs a different strategy aimed at a particular audience. Every share needs a different message, graphic/video, and landing page to meet the needs of your target audience. Social media marketing can be challenging and requires a lot of planning, time, and effort.
You can plan well and use your time efficiently, and still not get the results you need or want. Experimentation is often necessary to find strategies that will work and meet your goals. So we asked our community and guest Mike Allton during SEMrushchat about testing, factors to consider, bad results, steps for running an experiment, and data to consider for ideation. Below you will find some of the best tweets from the chat.
Note: You can retweet any of the tips/insights below by clicking on the Twitter logo next to the quote.
Do you have any strategies for social media experiments?
Please share them in the comments below. We also want to thank everyone that participated in the chat.
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