Believe it or not, creating good content is not easy. It takes a lot of time, effort, research, money, and effective marketing and SEO implementation for the content to do its job. When companies allocate a tremendous amount of resources for a solid piece of content, it only makes sense to use it in different ways to reach specific audiences on each search engine and the social platforms the audiences utilize. And while we all try to create evergreen pieces that will drive traffic for the long-term, those pieces need to be continually updated to ensure that the information provided is valid and useful.
In last week’s #SEMrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. Below we have several important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social.
Note: You can look at threads or retweet any of the tips/insights below by clicking on the Twitter logo next to the quote.
Do you have any tips for improving old content?
Please share them in the comments below. We also want to thank everyone that participated in the chat. We will be looking for your expert insights this week; SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, November 13th.
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