20190827 ML Brief

  •   August 27, 2019

Nordstrom has promoted Teri Bariquit as the retailer’s first chief marketing officer. In this newly created role, Bariquit will report to the company’s co-president Pete Nordstrom and lead both the full-price and off-price merchandising teams. Fashion United news reports Bariquit first joined the company in 1986, and most recently served as the EVP of merchandising. “During her 33-year career with Nordstrom, Teri has demonstrated unparalleled understanding of our customer needs and has an excellent grasp on the complexities of our industry. Merchandising is in her DNA and I’ve consistently been inspired by her ability to reimagine the future,” said Pete Nordstrom. 

Walmart has appointed Michael Francis to serve as interim CMO with the departure of its current CMO Barbara Messing, who will be exiting the company on August 30. Francis has consulted for Walmart since 2015. During his career, he has served as the CMO for Target, chief brand officer for DreamWorks and president of JC Penney. Walmart’s Chief Customer Officer Janey Whiteside said that Francis is joining Walmart full-time to guide the retail marketing team while the company searches for a new chief marketing officer and a senior vice president of retail marketing who will report to the newly hired CMO. 

The West Coast beverage retailer BevMo! Has named Matthew Champion as senior vice president and chief marketing officer. Champion will oversee all aspects of the beverage retailer’s traditional and digital marketing, in-store activations and e-commerce efforts. “His consumer-focused growth mindset and expertise in leading cross-functional teams to deliver profitable growth is what makes him the right leader to continue our digital transformation,” said CEO Dimitri Haloulos about the new CMO. Prior to joining BevMo!, Champion was the head of marketing for Amazon Canada. 

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