10 on-page SEO essentials: Crafting the perfect piece of content

  •   January 18, 2020
on-page SEO essentials

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user.

Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”.

Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm, in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query.

Crafting compelling content is tough, especially in such a competitive landscape. How can you avoid vomiting up a 1,500-word blog post that will meet the deadline but fall very short of the user’s expectations? If you follow these 10 on-page essential elements, your brand will be on the right track to provide a rich content experience designed to resonate with your audience for months to come.

The basics:

Title Tag

Always seen in the block or the beginning of a web page’s source code, the title tag is text wrapped in the HTML tag. Visible as the headline of the search listing on results pages, on the user’s browser tab, and sometimes in social media applications when an <a href="http://ogp.me/" target="_blank" rel="noopener noreferrer">Open Graph Tag</a> is not present, this text is intended to describe the overarching intent of the page and the type of content a user can expect to see when browsing.</p> <p>What I mean by “<a href="https://searchenginewatch.com/2018/12/03/intent-research-keywords-tips/" target="_blank" rel="noopener noreferrer">intent</a>” can be illustrated with the following example. Say my title tag for a product page was Beef for Dogs | Brand Name. As a user, I would not expect to find a product page, but rather, information about whether I can feed beef to my dogs.</p> <p>A better title tag to accurately match my users’ intent would be Beef Jerky Dog Treats | Brand Name.</p> <h4>Query = “beef for dogs”</h4> <h4><img class="wp-image-121788 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342702370-1552342702370.jpeg" width="607" height="123" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342702370-1552342702370.jpeg 607w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342702370-1552342702370-300x61.jpeg 300w" sizes="(max-width: 607px) 100vw, 607px"/></h4> <h4>Query = “beef jerky dog treats”<img class="wp-image-121789 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342701595-1552342701595.jpeg" width="624" height="125" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342701595-1552342701595.jpeg 670w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342701595-1552342701595-300x60.jpeg 300w" sizes="(max-width: 624px) 100vw, 624px"/></h4> <h4>How do I know what the title tag of my page is?</h4> <p>Identifying what has been set as the title tag or meta description of your pages can be done URL-by-URL or at scale for many URLs. There are distinct uses for each discovery method, and it is always important to remember that Google may choose to display another headline for your page in search results if it feels that its title is a better representation for the user. Here are a few great online tools to get you started:</p> <h5>URL-by-URL inspection:</h5> <h5>At scale:</h5> <blockquote readability="8.4857142857143"> <p>NOTE: If you are one that prefers to “live in the moment”, you can also view the page source of the page you are currently on and search for “<title>” in the code to determine what should be output in search results. <a href="https://www.lifewire.com/">Lifewire</a> produced this handy <a href="https://www.lifewire.com/view-web-source-code-4151702">guide on viewing the source code of a webpage</a>, regardless of the internet browser you are using.</p> </blockquote> <h4>Are there guidelines for crafting the perfect title tag?</h4> <p>Yes. The <a href="https://support.google.com/webmasters/answer/35624?hl=en">optimal title tag</a> is designed to fit the width of the devices it’s displayed upon. In my experience, the sweet spot for most screens is between 50-60 characters. In addition, a page title should:</p> <ul> <li>Be descriptive and concise</li> <li>Be on-brand</li> <li>Avoid keyword stuffing</li> <li>Avoid templated/boilerplate content</li> </ul> <h3>Meta Description</h3> <p>Though the text below the headline of your search result, also known as <a href="https://webmasters.googleblog.com/2009/09/google-does-not-use-keywords-meta-tag.html">the meta description, does not influence the ranking</a> of your business’ URL in search results, this text is still important for providing a summary of the webpage. The meta description is your chance to correctly set a potential user’s expectations and engage them to click-through to the website.</p> <h4>How do I build the perfect meta description?</h4> <p>Pay close attention to three things when crafting a <a href="https://searchenginewatch.com/2018/07/03/writing-seo-meta-descriptions-in-2018-best-practice-across-mobile-and-desktop/" target="_blank" rel="noopener noreferrer">great meta description</a> for each of your website’s pages: branding, user-intent, and what’s working well in the vertical (competitive landscape). These 150-160 characters are a special opportunity for your page to stand out from the crowd.</p> <p>Do your page descriptions look and sound like they are templated? Investing time in describing the page in a unique way that answers user’s questions before they get to the website can go a long way in delighting customers and improving search performance.</p> <p>Take for example the following product page for the Outdoor Products Multi-Purpose Poncho. The top listing for this product page is via Amazon.com, with a very obviously templated meta description. The only information provided is the product name, aggregate rating, and an indication of free delivery.<img class="wp-image-121790 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342702854-1552342702854.jpeg" width="624" height="117" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342702854-1552342702854.jpeg 609w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342702854-1552342702854-300x56.jpeg 300w" sizes="(max-width: 624px) 100vw, 624px"/></p> <p>While not the top listing, the following result from REI Co-op clearly includes the product name, breadcrumbs, aggregate rating, price, availability, and a unique non-templated meta description. The standout feature of this meta description is that it does not copy the manufacturer’s text, provides some product differentiators like “easy to pull out of your bag” and “great travel item” that speak to user questions about portability.</p> <p><img class="wp-image-121791 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342701929-1552342701929.jpeg" width="599" height="130" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342701929-1552342701929.jpeg 599w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342701929-1552342701929-300x65.jpeg 300w" sizes="(max-width: 599px) 100vw, 599px"/></p> <p>The meta description plays an important role in complementing other elements of a well defined rich result, and it is often overlooked when retail businesses are <a href="https://www.semrush.com/blog/structured-data-ecommerce-5-essential-snippets-for-customers/">using rich results to improve the ecommerce search experience</a> specifically. That said, the same considerations apply to information focused pages as well.</p> <h2>Section Headings</h2> <p><a href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/Heading_Elements">Section heading elements</a> (H1-H6) were originally intended to resize text on a webpage, with the H1 being used to style the primary title of a document as the largest text on the page. With the advent of <a href="https://en.wikipedia.org/wiki/Cascading_Style_Sheets">Cascading Styling Sheets (CSS)</a> in the late 90’s, this element had has less effect. CSS started being used for much of this functionality, and HTML tags acted as more of a  “table of contents” for a variety of user-agents (i.e. Googlebot) and users alike.</p> <p><img class="wp-image-121792 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703051-1552342703051.jpeg" width="624" height="245" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703051-1552342703051.jpeg 643w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703051-1552342703051-300x118.jpeg 300w" sizes="(max-width: 624px) 100vw, 624px"/></p> <p>For this reason, the primary header (h1) and subheaders (h2-h6) can be important in helping search engines understand the organization of and context around a particular page of written content. Users do not want to read through a huge brick of text and neither do search engines. Organizing written words into smaller entities (sections) will help digestion and lead to better organic results, as seen in the example below:</p> <p><img class="wp-image-121793 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705287-1552342705287.jpeg" width="517" height="793" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705287-1552342705287.jpeg 517w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705287-1552342705287-196x300.jpeg 196w" sizes="(max-width: 517px) 100vw, 517px"/></p> <p>In the example above, the primary topic (<a href="https://www.rei.com/learn/expert-advice/teach-child-to-ride-a-bike.html">How to Teach a Child to Ride a Bike</a>) is marked-up with an H1 tag, indicating that it is the primary topic of the information to follow. The next section “Getting Ready to Ride” is marked-up with an H2 tag, indicating that it’s a secondary topic. Subsequent sections are marked up with </p> <h3> tags. As a result of carefully crafted headings, which organize the content in a digestible way and supporting written content (among other factors), this particular page boasts 1,400 search listings in the top 100 positions on Google  —  with only 1,400 words.</p> <p><a href="https://ahrefs.com/blog/long-tail-keywords/">Over 92%</a> of long-tail (greater than 3 words) keyword phrases get less than 10 searches per month, but they are more likely to convert users than their head term counterparts.</p> <p>Focus on providing your potential users with answers to the search questions about a particular topic, rather than granular keyword phrases, will lead to a more authentic reading experience, more engaged readers, and more chances of capturing the plethora of long-tail phrases popping up by the minute.</p> <h4>Internal Linking</h4> <p><a href="https://searchenginewatch.com/2018/09/28/how-to-make-the-most-of-internal-linking-for-higher-rankings-and-improved-organic-search-visibility/" target="_blank" rel="noopener noreferrer">Internal links</a> are hyperlinks in your piece of content that point back to a page on your own website. What is important to note here is that one should not create a link in a piece simply to provide a link pathway for SEO success. This is an old practice, and it will lead to a poor user experience. Instead, focus on providing a link to a supplemental resource if it will genuinely help a user answer a question or learn more about a specific topic.</p> <p><img class="wp-image-121794 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705577-1552342705577.jpeg" width="624" height="567" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705577-1552342705577.jpeg 797w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705577-1552342705577-300x273.jpeg 300w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342705577-1552342705577-768x698.jpeg 768w" sizes="(max-width: 624px) 100vw, 624px"/></p> <p>A great example of helpful internal linking can be found above. In this article about “<a href="https://www.bicycling.com/skills-tips/a20026575/how-to-learn-to-ride-a-bike-as-an-adult/">How to Ride a Bike</a>”, the author has linked the text “Braking” to an article about types of bicycle brakes and more specifically how to adjust each type for optimal performance.</p> <p>If there is supplemental information on your own website to substantiate your claims or provide further education to the reader in the article at hand, link to this content. If this doesn’t exist or there’s a better source of information on a particular topic, link out to this external content. There’s no harm in linking out to 3rd parties and in many if not all cases, this will serve as a citation of sorts, making your content more legitimate and credible in the user’s eyes.</p> <h3>External Linking</h3> <p>Linking to sources outside your own domain, also known as <a href="https://searchenginewatch.com/2018/12/10/ranking-signals-2019-optimize/">external linking</a>, is often seen as one of the <a href="https://moz.com/search-ranking-factors">major ranking factors</a> in organic search. External entities linking to your content are similar to calling someone you live next to a good neighbor, with a credibility effect similar to the citations you put in a term paper or an article on Wikipedia.</p> <p>When writing a post or crafting a page for your own website, consider the following:</p> <ol> <li>How can I substantiate my statistics or claims?</li> <li>Why should my users believe what I have to say?</li> <li>Can anyone (customers or companies) back up my thoughts?</li> </ol> <p>If you are crafting the best user experience, you will want to take special care in building an authentic, data-driven relationship with your past and present customers.</p> <p>There are no magic rules or hacks in how you link to external sources. As the SEO industry evolves, you will realize professionals are simply “internet custodial engineers,” cleaning up the manipulations of the past (part of the reasons for <a href="https://searchenginewatch.com/2016/09/28/penguin-4-0-what-does-it-mean-for-seo-practitioners/" target="_blank" rel="noopener noreferrer">Penguin</a>, <a href="https://searchenginewatch.com/sew/news/2441518/google-integrates-panda-into-the-core-ranking-algorithm" target="_blank" rel="noopener noreferrer">Panda</a>, <a href="https://searchenginewatch.com/sew/news/2297160/google-hummingbird-takes-flight-biggest-search-algorithm-change-since-caffeine" target="_blank" rel="noopener noreferrer">Hummingbird</a>, and less notable algorithm changes by Google) and promoting the creation of expert-driven, authoritative, and accurate (E.A.T.) content on the web.</p> <p>For more information on E.A.T., check out <a href="https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf">Google’s Official Quality Raters Guidelines</a>.</p> <div class="related-articles-middle"> <div class="related-articles-col"> <h3>Share this article</h3> </div> <div class="related-articles-col"> <h3>Related articles</h3> </div> </div> <h2>Getting Fancy:</h2> <h3>SEO-friendly images</h3> <p>Now more than ever, visual search as an alternative to text search is becoming a reality. In fact, even Pinterest’s CEO Silbermann said, “<a href="https://www.cnbc.com/2017/04/03/pinterest-ceo-future-of-search.html">the future of search will be about pictures rather than keywords</a>.” Seen below is data from Jumpshot compiled by Rand Fishkin at <a href="https://sparktoro.com/">SparkToro</a> that confirms Google Image Search now makes up more than 20% of web searches as of February 2018. As a result, including images in your content has some unique benefits as it relates to search engine optimization (SEO):</p> <ol> <li>Images break up large blocks of text with useful visuals,</li> <li>Alternate text embedded within an image can provide more context to search engines about the object, place, or person it is representing. This can help to improve your rankings in this medium.</li> <li>According to a study by Clutch in 2017, written articles, videos, and images are the <a href="https://www.hubspot.com/marketing-statistics">three most engaging types of content</a> on social media. Adding images to your text can improve a piece’s shareability.</li> </ol> <p><img class="wp-image-121795 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703627-1552342703627.jpeg" width="624" height="732" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703627-1552342703627.jpeg 700w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703627-1552342703627-256x300.jpeg 256w" sizes="(max-width: 624px) 100vw, 624px"/></p> <p>A great example of using varying types of content to break up a topic can be seen below. In the article titled, “<a href="https://www.ties.com/how-to-tie-a-tie/windsor">How to Tie the Windsor Knot</a>”, the author has provided an informative primary header (h1) based on the functional query and also included video content (in case the user prefers this method of consumption), origin information, a comparison of this knot to others, and an explanatory graphic to walk anyone through the entire process.</p> <p><img class="wp-image-121796 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704738-1552342704738.jpeg" width="624" height="443" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704738-1552342704738.jpeg 1308w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704738-1552342704738-300x213.jpeg 300w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704738-1552342704738-768x545.jpeg 768w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704738-1552342704738-1024x727.jpeg 1024w" sizes="(max-width: 624px) 100vw, 624px"/></p> <p>By providing an abundance of detail and multimedia, not only can your business realize the additional search opportunities in the form of <a href="https://schema.org/VideoObject">video object structured data</a> and <a href="https://moz.com/learn/seo/alt-text" target="_blank" rel="noopener noreferrer">alternate text</a> on the images, but meet the E.A.T. standards that will delight your potential users and drive performance.</p> <h4>Open Graph Tags</h4> <p><img class="wp-image-121797 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704553-1552342704553.jpeg" width="523" height="438" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704553-1552342704553.jpeg 523w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342704553-1552342704553-300x251.jpeg 300w" sizes="(max-width: 523px) 100vw, 523px"/></p> <p>Developed by Facebook in 2007, with inspiration from Microformats and RDFa, the Open Graph protocol is one element of your page that can be easily forgotten because it’s often built into popular content management systems. Forgetting to review how your shared content will display on popular social networks can kill productivity as you race to add an image, name, description post-publishing. A lack of “OG Tags” can also hurt the shareability of the piece, decreasing the chances for its promotion to be successful.</p> <p>“OG Tags” as they are commonly referred to are similar to other forms of structured data but are specifically relevant to social media sharing. They can act as a failsafe when a page title is not available, as Google commonly looks to this field when it cannot find text between the <title> elements.</p> <h4>How can I construct and validate open graph tags on my website?</h4> <p>Unless your content management system automatically generates Open Graph tags for you, you will have to build a few snippets of code to populate this information for those sharing your posts. You can find a few tools to help you out below:</p> <h5>Documentation:</h5> <h5>Code snippet generators:</h5> <h5>Code snippet validation:</h5> <h3>Meta Robots Tags</h3> <p>The content your team produces will never get the success it deserves in organic search if no one can find it. While a powerful tool for ensuring search results stay nice and tidy, the <a href="http://www.robotstxt.org/meta.html">meta robots tag</a> can also be a content marketers worst enemy. Similar to the <a href="http://www.robotstxt.org/robotstxt.html">robots.txt</a> file, it is designed to provide crawlers information about how to treat a certain singular URL in the search engine results and following it’s contained links, a single line of code can make your page or post disappear.</p> <h4>Where can I find the meta robots instructions?</h4> <p>This specific tag (if your website contains one) is generally contained within the <head> section of the HTML document and may appear to look similar to the following:</p> <p><META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”></p> <h4>What instructions can I provide to crawlers via the meta robots tag?</h4> <p>At bare minimum, your URL will need to be eligible for indexing by Google or other search engines. This can be accomplished with an INDEX directive in the content field above.</p> <p>Note: It is still up to the search engine’s discretion if your URL is worthy and high-quality enough to include in search results.</p> <p>In addition to the INDEX directive, you can also pass the following instructions via the meta robots tag:</p> <p><strong>NOINDEX – </strong>Tells a search engine crawler to exclude this page from their index</p> <p><strong>NOFOLLOW –</strong> Instructs the crawler to ignore following any links on the given page</p> <p><strong>NOARCHIVE – </strong>Excludes the particular page from being cached in search results</p> <p><strong>NOSNIPPET – </strong>Prevents a description from displaying below the headline in search results</p> <p><strong>NOODP –</strong> Blocks the usage of the <a href="http://odp.org/">Open Directory Project</a> description from search results.</p> <p><strong>NONE –</strong> Acts as a NOFOLLOW, NO INDEX tag.</p> <p>If you are taking the time to produce a high-quality article, make sure the world can see it with ease! Competing against yourself with duplicate articles and/or pages can lead to <a href="https://www.advancedwebranking.com/blog/finding-fixing-index-bloat-guide/">index bloat</a>, and your search performance will not live up to its true potential.</p> <h3>Canonical Tags</h3> <p>The canonicalization and the canonical tag can be a tricky subject, but it is one that should not be taken lightly. Duplicate content can be the root of many unforeseen problems with your business’ organic search efforts.</p> <h4>What does a canonical tag (rel=”canonical”) do?</h4> <p>In simple terms, utilizing a canonical tag is a way of indicating to search engines that the destination URL noted in this tag is the “master copy” or the “single point of truth” that is worthy of being included in the search index. When implemented correctly, this should prevent multiple URLs with the same information or identical wording from being indexed and competing against each other on search engine results pages (SERPs).</p> <h4>Can my canonical tag be self-referential?</h4> <p>Absolutely. If it’s the best version of a page, do not leave it up to a search engine to decide this. Wear the “single source of truth” badge with pride and potentially prevent the incorrect implementation of canonical tags on other pages that are identical or similar.</p> <h3>Page Speed Test</h3> <p>Last but not least, we can’t forget about page speed on individual pages of a business’ website. While the elements listed above are great for helping search engines and users better understand the context around a piece of content, page speed is important for ensuring the user gets a quality technical experience.</p> <p>The entire premise of using a search engine is centered around getting a quick answer for a particular question or topic search. Delivering a slow page to a user will likely lead to them leaving your website all together. According to a study from Google across multiple verticals, increasing page load time from 1 to 5 seconds<a href="https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/"> increases the probability of a bounce by 90%</a>. That could be a huge loss in revenue for a business.</p> <p><img class="wp-image-121798 c7" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703347-1552342703347.jpeg" width="624" height="436" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703347-1552342703347.jpeg 1000w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703347-1552342703347-300x209.jpeg 300w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_UV3Dh9q0DkMMRFxh2Fart_oj1OCN7K2Ii8xpPv2F1552342703347-1552342703347-768x536.jpeg 768w" sizes="(max-width: 624px) 100vw, 624px"/></p> <p>Source: <a href="https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/">Google/SOASTA Research, 2017</a>.</p> <h4>Tools for testing page speed:</h4> <h5>Page by page:</h5> <h5>At scale:</h5> <p>Crafting the perfect piece of content is more than simply understanding your audience and what they want to read about online. There are many technical elements outlined above that can make or break your success in organic search or many other marketing mediums. As you think about producing a blog, an informational guide, or even a product page, consider all of the information a user needs to take the desired next step.</p> <p>(All screenshots were taken by the author for the purpose of this article.)</p> <p><em>Cooper Hollmaier is Associate Program Manager, SEO at REI.</em></p> <div class="signup-banner signup-banner-article-bottom" readability="32"> <p><h2>Want to stay on top of the latest search trends?</h2> <p>Get top insights and news from our search experts.</p> </div> <div class="more-in-category"> <h4>Related reading</h4> <div class="post category-border category-border-content" readability="18.512396694215"> <div class="post-thumbnail alignleft"><a href="https://searchenginewatch.com/2019/03/19/content-formats-to-maximize-link-acquisition-with-digital-pr/"><img width="120" height="90" src="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_vTSU5R8t31Th1NIS2Fart_Y0a721cOjsHgPszr2F1550153916441-you-vs-the-kardashians-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="content formats proven to maximize link acquisition for digital pr" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/asg_vTSU5R8t31Th1NIS2Fart_Y0a721cOjsHgPszr2F1550153916441-you-vs-the-kardashians-120x90.png 120w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_vTSU5R8t31Th1NIS2Fart_Y0a721cOjsHgPszr2F1550153916441-you-vs-the-kardashians-146x110.png 146w, https://searchenginewatch.com/wp-content/uploads/2019/03/asg_vTSU5R8t31Th1NIS2Fart_Y0a721cOjsHgPszr2F1550153916441-you-vs-the-kardashians-360x270.png 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="post-info" readability="19.669421487603"> <p class="excerpt">14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.</p> </div> </div> <div class="post category-border category-border-content" readability="21.17004048583"> <div class="post-thumbnail alignleft"><a href="https://searchenginewatch.com/2019/03/04/four-visual-design-cues-ecommerce-marketers-should-use-in-2019/"><img width="120" height="90" src="https://searchenginewatch.com/wp-content/uploads/2019/03/shutterstock_304391486-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="visual design cues for ecommerce" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/shutterstock_304391486-120x90.jpg 120w, https://searchenginewatch.com/wp-content/uploads/2019/03/shutterstock_304391486-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="post-info" readability="22.178137651822"> <p class="excerpt">80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.</p> </div> </div> <div class="post category-border category-border-content" readability="19.302631578947"> <div class="post-thumbnail alignleft"><a href="https://searchenginewatch.com/2019/03/18/backlinks-vs-social-shares-how-to-make-your-content-rank-for-different-seo-metrics/"><img width="120" height="90" src="https://searchenginewatch.com/wp-content/uploads/2019/03/Backlinks-vs-social-shares-How-to-make-your-content-rank-for-different-SEO-metrics-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Backlinks vs social shares How to make your content rank for different SEO metrics" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/Backlinks-vs-social-shares-How-to-make-your-content-rank-for-different-SEO-metrics-120x90.jpg 120w, https://searchenginewatch.com/wp-content/uploads/2019/03/Backlinks-vs-social-shares-How-to-make-your-content-rank-for-different-SEO-metrics-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="post-info" readability="20.221804511278"> <p class="excerpt">A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.</p> </div> </div> <div class="post category-border category-border-seo" readability="20.75"> <div class="post-thumbnail alignleft"><a href="https://searchenginewatch.com/2019/03/15/excel-fuzzy-lookup-for-seo-effortless-404-site-migration-redirects/"><img width="120" height="90" src="https://searchenginewatch.com/wp-content/uploads/2019/03/Effortless-404-and-site-migration-redirects-with-Fuzzy-Lookup-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Effortless 404 and site migration redirects with Fuzzy Lookup" srcset="https://searchenginewatch.com/wp-content/uploads/2019/03/Effortless-404-and-site-migration-redirects-with-Fuzzy-Lookup-120x90.jpg 120w, https://searchenginewatch.com/wp-content/uploads/2019/03/Effortless-404-and-site-migration-redirects-with-Fuzzy-Lookup-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="post-info" readability="21.738095238095"> <p class="excerpt">Fuzzy Lookup is an Excel add-in that can be a clever solution for automating SEO tasks. Here’s how you can use it for 404 and site migration redirects.</p> </div> </div> </div> <div class="signup-banner signup-banner-article-bottom" readability="32"> <p><h2>Want to stay on top of the latest search trends?</h2> <p>Get top insights and news from our search experts.</p> </div> <p> This marketing news is not the copyright of Scott.Services – <a href="https://searchenginewatch.com/2019/03/26/10-on-page-seo-essentials-crafting-the-perfect-piece-of-content/" target="_blank" rel="noopener noreferrer">please click here to see the original source of this article.</a> Author: Cooper Hollmaier</p> <p>For more SEO, PPC, internet marketing news please check out <a href="https://news.scott.services/">https://news.scott.services</a></p> <p>Why not check out our SEO, PPC marketing services at <a href="https://www.scott.services/" target="_blank" rel="noopener noreferrer">https://www.scott.services</a></p> <p>We’re also on:<br /> <a href="https://www.facebook.com/scottdotservices/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/scottdotservices/</a><br /> <a href="https://twitter.com/scottdsmith" target="_blank" rel="noopener noreferrer">https://twitter.com/scottdsmith</a><br /> <a href="https://plus.google.com/112865305341039147737" target="_blank" rel="noopener noreferrer">https://plus.google.com/112865305341039147737</a></p> <p></p> </div> <div class="space"></div> </article> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-6"> <div class="recentblog"> <a href="https://news.scott.services/midwest-digital-marketing-day-free-day-of-training-on-july-25th/" class="recentlink"> <div data-mh="recentblogimg" class="recentblogimg"> <img width="770" height="292" src="https://news.scott.services/wp-content/uploads/2019/07/resizedimage.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://news.scott.services/wp-content/uploads/2019/07/resizedimage.png 770w, https://news.scott.services/wp-content/uploads/2019/07/resizedimage-470x178.png 470w, https://news.scott.services/wp-content/uploads/2019/07/resizedimage-768x291.png 768w, https://news.scott.services/wp-content/uploads/2019/07/resizedimage-500x190.png 500w" sizes="(max-width: 770px) 100vw, 770px" /> <img src="https://news.scott.services/wp-content/themes/scottservices/includes/photos/ss-shadow.png" class="shadow"> </div> <div class="recentcontent"> <h4 class="recentblogtitle">Midwest Digital Marketing Day: Free Day of Training On July 25th</h4> <h6>Read More</h6> </div> </a> </div> </div> <div class="col-xs-12 col-sm-12 col-md-6"> <div class="recentblog"> <a href="https://news.scott.services/tons-of-google-my-business-suspensions/" class="recentlink"> <div data-mh="recentblogimg" class="recentblogimg"> <img width="640" height="317" src="https://news.scott.services/wp-content/uploads/2020/01/suspenders-google-1580306536.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://news.scott.services/wp-content/uploads/2020/01/suspenders-google-1580306536.jpg 640w, https://news.scott.services/wp-content/uploads/2020/01/suspenders-google-1580306536-470x233.jpg 470w, https://news.scott.services/wp-content/uploads/2020/01/suspenders-google-1580306536-500x248.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /> <img src="https://news.scott.services/wp-content/themes/scottservices/includes/photos/ss-shadow.png" class="shadow"> </div> <div class="recentcontent"> <h4 class="recentblogtitle">Tons Of Google My Business Suspensions</h4> <h6>Read More</h6> </div> </a> </div> </div> <div class="col-xs-12 col-sm-12 col-md-6"> <div class="recentblog"> <a href="https://news.scott.services/what-is-kubernetes-an-explainer-for-marketers/" class="recentlink"> <div data-mh="recentblogimg" class="recentblogimg"> <img width="140" height="140" src="https://news.scott.services/wp-content/uploads/2020/01/AmyGesenhues-lg-9.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> <img src="https://news.scott.services/wp-content/themes/scottservices/includes/photos/ss-shadow.png" class="shadow"> </div> <div class="recentcontent"> <h4 class="recentblogtitle">What is Kubernetes? An explainer for marketers</h4> <h6>Read More</h6> </div> </a> </div> </div> <div class="col-xs-12 col-sm-12 col-md-6"> <div class="recentblog"> <a href="https://news.scott.services/how-to-scale-tags-example-google-analytics-properties-via-gtm/" class="recentlink"> <div data-mh="recentblogimg" class="recentblogimg"> <img src="https://news.scott.services/wp-content/themes/scottservices/includes/photos/ss-shadow.png" class="shadow"> </div> <div class="recentcontent"> <h4 class="recentblogtitle">How to Scale Tags: Example Google Analytics Properties via GTM</h4> <h6>Read More</h6> </div> </a> </div> </div> <div class="col-xs-12 col-sm-12 col-md-6"> <div class="recentblog"> <a href="https://news.scott.services/vlog-41-lisa-barone-about-writing-about-seo-implementing-strategies-to-help-clients-win/" class="recentlink"> <div data-mh="recentblogimg" class="recentblogimg"> <img width="640" height="360" src="https://news.scott.services/wp-content/uploads/2020/01/lisa-barone-small-1579879825.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://news.scott.services/wp-content/uploads/2020/01/lisa-barone-small-1579879825.jpg 640w, https://news.scott.services/wp-content/uploads/2020/01/lisa-barone-small-1579879825-470x264.jpg 470w, https://news.scott.services/wp-content/uploads/2020/01/lisa-barone-small-1579879825-500x281.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /> <img src="https://news.scott.services/wp-content/themes/scottservices/includes/photos/ss-shadow.png" class="shadow"> </div> <div class="recentcontent"> <h4 class="recentblogtitle">Vlog #41: Lisa Barone About Writing About SEO & Implementing Strategies To Help Clients Win</h4> <h6>Read More</h6> </div> </a> </div> </div> <div class="col-xs-12 col-sm-12 col-md-6"> <div class="recentblog"> <a href="https://news.scott.services/did-forbes-google-search-traffic-just-completely-die/" class="recentlink"> <div data-mh="recentblogimg" class="recentblogimg"> <img width="640" height="310" src="https://news.scott.services/wp-content/uploads/2020/01/forbes-drops-google-traffic-1580302962.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://news.scott.services/wp-content/uploads/2020/01/forbes-drops-google-traffic-1580302962.jpg 640w, https://news.scott.services/wp-content/uploads/2020/01/forbes-drops-google-traffic-1580302962-470x228.jpg 470w, https://news.scott.services/wp-content/uploads/2020/01/forbes-drops-google-traffic-1580302962-500x242.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /> <img src="https://news.scott.services/wp-content/themes/scottservices/includes/photos/ss-shadow.png" class="shadow"> </div> <div class="recentcontent"> <h4 class="recentblogtitle">Did Forbes Google Search Traffic Just Completely Die?</h4> <h6>Read More</h6> </div> </a> </div> </div> </div> </div><!-- /#content --> </div> <div class="col-xs-12 blogsidebar"> <div class="sidebar"> <div class="widget search-2 widget_search" id="search-2"><form class="form-inline" role="search" method="get" id="searchform" action="https://news.scott.services/" > <input class="form-control" type="text" value="" placeholder="Search..." name="s" id="s" /> <button type="submit" id="searchsubmit" class="btn btn-default"><i class="glyphicon glyphicon-search"></i></button> </form></div><div class="widget sow-editor-2 widget_sow-editor" id="sow-editor-2"><div class="so-widget-sow-editor so-widget-sow-editor-base"> <div class="siteorigin-widget-tinymce textwidget"> <h4 style="text-align: center;">Visit the main site</h4> <h4 style="text-align: center;"><a href="http://www.scott.services">www.scott.services</a></h4> </div> </div></div><div class="widget sow-button-2 widget_sow-button" id="sow-button-2"><div class="so-widget-sow-button so-widget-sow-button-flat-4a75a8acc3b6"><div class="ow-button-base ow-button-align-center"> <a href="https://www.scott.services/sales/" class="redbtn ow-icon-placement-left ow-button-hover" target="_blank" rel="noopener noreferrer" > <span> Buy now </span> </a> </div> </div></div><div class="widget sow-editor-4 widget_sow-editor" id="sow-editor-4"><div class="so-widget-sow-editor so-widget-sow-editor-base"> <div class="siteorigin-widget-tinymce textwidget"> <!-- Begin MySiteAuditor --> <script src="//cdn.mysiteauditor.com/audit-tool.js" type="text/javascript"></script> <h2 id="seogroup-embed-title">What’s My SEO Score?</h2> <p id="seogroup-embed-subtitle">Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.</p> <div id="seogroup-embed" data-apikey="092e1a1a156e5b460abad1956b3c250f359f6594" data-language="english" data-type="responsive" data-hex="#e04b29"></div> <!-- End MySiteAuditor --></div> </div></div><div class="widget sow-editor-3 widget_sow-editor" id="sow-editor-3"><div class="so-widget-sow-editor so-widget-sow-editor-base"><h3 class="widget-title">Recent Posts</h3> <div class="siteorigin-widget-tinymce textwidget"> <div class="shortcode_recentpost"><article id="post_53079" class="recentpostlist"> <div class="media"> <div class="media-left"> <div class="blogimg"><img src="https://news.scott.services/wp-content/uploads/2019/07/resizedimage.png" alt="" /></div> </div> <div class="media-body media-middle"> <h5 class="blogdate">January 29, 2020</h5> <p class="blogtitle">Midwest Digital Market...</p> <a href="https://news.scott.services/midwest-digital-marketing-day-free-day-of-training-on-july-25th/">Read More</a> </div> </div> </article><article id="post_56367" class="recentpostlist"> <div class="media"> <div class="media-left"> <div class="blogimg"><img src="https://news.scott.services/wp-content/uploads/2020/01/suspenders-google-1580306536.jpg" alt="" /></div> </div> <div class="media-body media-middle"> <h5 class="blogdate">January 29, 2020</h5> <p class="blogtitle">Tons Of Google My Busi...</p> <a href="https://news.scott.services/tons-of-google-my-business-suspensions/">Read More</a> </div> </div> </article><article id="post_56365" class="recentpostlist"> <div class="media"> <div class="media-left"> <div class="blogimg"><img src="https://news.scott.services/wp-content/uploads/2020/01/AmyGesenhues-lg-9.jpg" alt="" /></div> </div> <div class="media-body media-middle"> <h5 class="blogdate">January 29, 2020</h5> <p class="blogtitle">What is Kubernetes? An...</p> <a href="https://news.scott.services/what-is-kubernetes-an-explainer-for-marketers/">Read More</a> </div> </div> </article><article id="post_56364" class="recentpostlist"> <div class="media"> <div class="media-left"> <div class="blogimg"><img src="https://media-exp1.licdn.com/dms/image/C5612AQEbqGukKWn1fQ/article-inline_image-shrink_1500_2232/0?e=1585785600&v=beta&t=DDiT0zGGMNe1stZOmAUhoWEiIZ0-kk57yeWgl6ikfWM" alt="" /></div> </div> <div class="media-body media-middle"> <h5 class="blogdate">January 29, 2020</h5> <p class="blogtitle">How to Scale Tags: Exa...</p> <a href="https://news.scott.services/how-to-scale-tags-example-google-analytics-properties-via-gtm/">Read More</a> </div> </div> </article><article id="post_56362" class="recentpostlist"> <div class="media"> <div class="media-left"> <div class="blogimg"><img src="https://news.scott.services/wp-content/uploads/2020/01/lisa-barone-small-1579879825.jpg" alt="" /></div> </div> <div class="media-body media-middle"> <h5 class="blogdate">January 29, 2020</h5> <p class="blogtitle">Vlog #41: Lisa Barone ...</p> <a href="https://news.scott.services/vlog-41-lisa-barone-about-writing-about-seo-implementing-strategies-to-help-clients-win/">Read More</a> </div> </div> </article></div></div> </div></div><div class="widget archives-2 widget_archive" id="archives-2"><h3 class="widget-title">News Archives</h3> <ul> <li><a href='https://news.scott.services/2020/01/'>January 2020</a> (420)</li> <li><a href='https://news.scott.services/2019/12/'>December 2019</a> (436)</li> <li><a href='https://news.scott.services/2019/11/'>November 2019</a> (412)</li> <li><a href='https://news.scott.services/2019/10/'>October 2019</a> (462)</li> <li><a href='https://news.scott.services/2019/09/'>September 2019</a> (460)</li> <li><a href='https://news.scott.services/2019/08/'>August 2019</a> (478)</li> <li><a href='https://news.scott.services/2019/07/'>July 2019</a> (136)</li> <li><a href='https://news.scott.services/2019/06/'>June 2019</a> (1)</li> </ul> </div><div class="widget ninja_forms_widget-2 widget_ninja_forms_widget" id="ninja_forms_widget-2"><noscript class="ninja-forms-noscript-message"> Notice: JavaScript is required for this content.</noscript><div id="nf-form-4-cont" class="nf-form-cont" aria-live="polite" aria-labelledby="nf-form-title-4" aria-describedby="nf-form-errors-4" role="form"> <div class="nf-loading-spinner"></div> </div> <!-- TODO: Move to Template File. --> <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={"objectType":"Form Setting","editActive":"1","title":"Contact Me","key":"","created_at":"2016-08-24 16:39:20","default_label_pos":"above","conditions":[],"show_title":"1","clear_complete":"1","hide_complete":"1","wrapper_class":"","element_class":"","add_submit":"1","logged_in":"","not_logged_in_msg":"","sub_limit_number":"","sub_limit_msg":"","calculations":[],"formContentData":["name","email","message","submit"],"container_styles_background-color":"","container_styles_border":"","container_styles_border-style":"","container_styles_border-color":"","container_styles_color":"","container_styles_height":"","container_styles_width":"","container_styles_font-size":"","container_styles_margin":"","container_styles_padding":"","container_styles_display":"","container_styles_float":"","container_styles_show_advanced_css":"0","container_styles_advanced":"","title_styles_background-color":"","title_styles_border":"","title_styles_border-style":"","title_styles_border-color":"","title_styles_color":"","title_styles_height":"","title_styles_width":"","title_styles_font-size":"","title_styles_margin":"","title_styles_padding":"","title_styles_display":"","title_styles_float":"","title_styles_show_advanced_css":"0","title_styles_advanced":"","row_styles_background-color":"","row_styles_border":"","row_styles_border-style":"","row_styles_border-color":"","row_styles_color":"","row_styles_height":"","row_styles_width":"","row_styles_font-size":"","row_styles_margin":"","row_styles_padding":"","row_styles_display":"","row_styles_show_advanced_css":"0","row_styles_advanced":"","row-odd_styles_background-color":"","row-odd_styles_border":"","row-odd_styles_border-style":"","row-odd_styles_border-color":"","row-odd_styles_color":"","row-odd_styles_height":"","row-odd_styles_width":"","row-odd_styles_font-size":"","row-odd_styles_margin":"","row-odd_styles_padding":"","row-odd_styles_display":"","row-odd_styles_show_advanced_css":"0","row-odd_styles_advanced":"","success-msg_styles_background-color":"","success-msg_styles_border":"","success-msg_styles_border-style":"","success-msg_styles_border-color":"","success-msg_styles_color":"","success-msg_styles_height":"","success-msg_styles_width":"","success-msg_styles_font-size":"","success-msg_styles_margin":"","success-msg_styles_padding":"","success-msg_styles_display":"","success-msg_styles_show_advanced_css":"0","success-msg_styles_advanced":"","error_msg_styles_background-color":"","error_msg_styles_border":"","error_msg_styles_border-style":"","error_msg_styles_border-color":"","error_msg_styles_color":"","error_msg_styles_height":"","error_msg_styles_width":"","error_msg_styles_font-size":"","error_msg_styles_margin":"","error_msg_styles_padding":"","error_msg_styles_display":"","error_msg_styles_show_advanced_css":"0","error_msg_styles_advanced":"","currency":"","changeEmailErrorMsg":"Please enter a valid email address!","confirmFieldErrorMsg":"These fields must match!","fieldNumberNumMinError":"Number Min Error","fieldNumberNumMaxError":"Number Max Error","fieldNumberIncrementBy":"Please increment by ","formErrorsCorrectErrors":"Please correct errors before submitting this form.","validateRequiredField":"This is a required field.","honeypotHoneypotError":"Honeypot Error","fieldsMarkedRequired":"Fields marked with an <span class=\"ninja-forms-req-symbol\">*<\/span> are required","unique_field_error":"A form with this value has already been submitted.","ninjaForms":"Ninja Forms","changeDateErrorMsg":"Please enter a valid date!","fieldTextareaRTEInsertLink":"Insert Link","fieldTextareaRTEInsertMedia":"Insert Media","fieldTextareaRTESelectAFile":"Select a file","formHoneypot":"If you are a human seeing this field, please leave it empty.","fileUploadOldCodeFileUploadInProgress":"File Upload in Progress.","fileUploadOldCodeFileUpload":"FILE UPLOAD","currencySymbol":false,"thousands_sep":",","decimal_point":".","siteLocale":"en_US","dateFormat":"m\/d\/Y","startOfWeek":"1","of":"of","previousMonth":"Previous Month","nextMonth":"Next Month","months":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthsShort":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"weekdays":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"weekdaysShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"],"weekdaysMin":["Su","Mo","Tu","We","Th","Fr","Sa"],"embed_form":"","currency_symbol":"","beforeForm":"","beforeFields":"","afterFields":"","afterForm":""};form.fields=[{"objectType":"Field","objectDomain":"fields","editActive":false,"order":1,"label":"Name","key":"name","type":"textbox","created_at":"2016-08-24 16:39:20","label_pos":"hidden","required":1,"input_limit_type":"characters","input_limit_msg":"Character(s) left","wrap_styles_show_advanced_css":0,"label_styles_show_advanced_css":0,"element_styles_show_advanced_css":0,"cellcid":"c3277","placeholder":"Name","container_class":"form-group","element_class":"form-control","manual_key":"","default":"","input_limit":"","disable_input":"","admin_label":"","help_text":"","desc_text":"","disable_browser_autocomplete":"","mask":"","custom_mask":"","id":20,"beforeField":"","afterField":"","value":"","parentType":"textbox","element_templates":["textbox","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":2,"label":"Email","key":"email","type":"email","created_at":"2016-08-24 16:39:20","label_pos":"hidden","required":1,"wrap_styles_show_advanced_css":0,"label_styles_show_advanced_css":0,"element_styles_show_advanced_css":0,"cellcid":"c3281","placeholder":"Email Address","container_class":"form-group","element_class":"form-control","default":"","admin_label":"","help_text":"","desc_text":"","id":21,"beforeField":"","afterField":"","value":"","parentType":"email","element_templates":["email","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":3,"label":"Message","key":"message","type":"textarea","created_at":"2016-08-24 16:39:20","label_pos":"hidden","required":1,"input_limit_type":"characters","input_limit_msg":"Character(s) left","wrap_styles_show_advanced_css":0,"label_styles_show_advanced_css":0,"element_styles_show_advanced_css":0,"cellcid":"c3284","placeholder":"Message","container_class":"form-group","element_class":"form-control","manual_key":"","default":"","input_limit":"","disable_input":"","admin_label":"","help_text":"","desc_text":"","disable_browser_autocomplete":"","textarea_rte":"","disable_rte_mobile":"","textarea_media":"","id":22,"beforeField":"","afterField":"","value":"","parentType":"textarea","element_templates":["textarea","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":4,"label":"Submit","key":"submit","type":"submit","created_at":"2016-08-24 16:39:20","processing_label":"Processing","wrap_styles_show_advanced_css":0,"label_styles_show_advanced_css":0,"element_styles_show_advanced_css":0,"submit_element_hover_styles_show_advanced_css":0,"cellcid":"c3287","container_class":"form-group","element_class":"btn btn-primary purplebtn","id":23,"beforeField":"","afterField":"","value":"","label_pos":"above","parentType":"textbox","element_templates":["submit","button","input"],"old_classname":"","wrap_template":"wrap-no-label"}];nfForms.push(form);</script> </div><div class="widget sow-editor-5 widget_sow-editor" id="sow-editor-5"><div class="so-widget-sow-editor so-widget-sow-editor-base"> <div class="siteorigin-widget-tinymce textwidget"> <p><img class="aligncenter wp-image-98 size-full center-block" src="https://www.scott.services/wp-content/uploads/2017/02/ss-images-03.png" width="187" height="184" /></p> </div> </div></div><div class="widget sow-editor-6 widget_sow-editor" id="sow-editor-6"><div class="so-widget-sow-editor so-widget-sow-editor-base"> <div class="siteorigin-widget-tinymce textwidget"> <h4 style="text-align: center;">Visit the main site</h4> <h4 style="text-align: center;"><a href="http://www.scott.services">www.scott.services</a></h4> </div> </div></div><div class="widget sow-button-3 widget_sow-button" id="sow-button-3"><div class="so-widget-sow-button so-widget-sow-button-atom-4a75a8acc3b6"><div class="ow-button-base ow-button-align-center"> <a href="https://www.scott.services/sales/" class="redbtn ow-icon-placement-left ow-button-hover" target="_blank" rel="noopener noreferrer" > <span> Buy now </span> </a> </div> </div></div> </div> </div> </div><!-- /.row --> </div><!-- /.container --> </section> <section id="footer" class="section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-6 col-lg-4"> <div class="footer-column-01" id="text-3"><h4 class="footer-title">ABOUT SCOTT SERVICES</h4> <div class="textwidget"><p>Successful online marketing since the mid-90s. Specialising in offering the complete package, I use SEO, PPC, remarketing, social and syndication tools to create a powerful marketing machine for clients, as well as offering individual services. I also have 100s of resellers, who sell my services to their clients under their own brand name. <a href="https://www.scott.services/contact-me/">Contact me</a> for a free consultation today.</p> <p><a href="https://www.scott.services/about-me/">READ MORE ABOUT ME</a></p> </div> </div> </div> <div class="col-xs-12 col-sm-6 col-lg-2"> <div class="footer-column-02" id="nav_menu-2"><h4 class="footer-title">Quick links</h4><div class="menu-quick-links-container"><ul id="menu-quick-links" class="menu"><li id="menu-item-4204" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4204"><a target="_blank" rel="noopener noreferrer" href="https://www.scott.services/seo/">SEO</a></li> <li id="menu-item-4205" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4205"><a target="_blank" rel="noopener noreferrer" href="https://www.scott.services/ppc/">PPC</a></li> <li id="menu-item-4206" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4206"><a target="_blank" rel="noopener noreferrer" href="https://www.scott.services/social-signals/">Social</a></li> <li id="menu-item-4207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4207"><a target="_blank" rel="noopener noreferrer" href="https://www.scott.services/e-business-consultancy/what-is-ebusiness-consultancy/">Consultancy</a></li> <li id="menu-item-4209" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4209"><a target="_blank" rel="noopener noreferrer" href="https://www.scott.services/terms/">Terms and conditions</a></li> <li id="menu-item-4210" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4210"><a target="_blank" rel="noopener noreferrer" href="https://www.scott.services/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-27881" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27881"><a href="https://www.scott.services/areas-of-specialism/">Areas Of Specialism</a></li> <li id="menu-item-4211" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4211"><a target="_blank" rel="noopener noreferrer" href="https://news.scott.services/sitemap_index.xml">Sitemap</a></li> </ul></div></div> </div> <div class="col-xs-12 col-sm-6 col-lg-3"> <div class="footer-column-03" id="text-4"><h4 class="footer-title">Contact information</h4> <div class="textwidget"></div> </div> <div class="media footer-address"> <div class="media-left"> <i class="fa fa-map-marker" aria-hidden="true"></i> </div> <div class="media-body"> <a href="http://maps.google.com/?q=Wenlock+Rd+London+N1+UK">Scott D Smith, Suite 13615, 20-22 Wenlock Road, London, N1 7GU.</a> </div> </div> <div class="media footer-phone-number"> <div class="media-left"> <i class="fa fa-phone" aria-hidden="true"></i> </div> <div class="media-body"> <a href="tel:+08009989530">(0800) 9989530</a> </div> </div> <div class="media footer-email-address"> <div class="media-left"> <i class="fa fa-envelope" aria-hidden="true"></i> </div> <div class="media-body"> <a href="mailto:scott@scott.services">scott@scott.services</a> </div> </div> <div class="media footer-skype-address"> <div class="media-left"> <i class="fa fa-skype" aria-hidden="true"></i> </div> <div class="media-body"> <a href="skype:MrScottDSmith?add">MrScottDSmith</a> </div> </div> </div> <div class="col-xs-12 col-sm-6 col-lg-3"> <div class="footer-column-04" id="fblikebox_widget_shortcode-2"><h4 class="footer-title">Like Us On Facebook</h4> <div id="fb-root"></div> <script> window.fbAsyncInit = function() { FB.init({ appId : '807210209414406', xfbml : true, version : 'v2.4' }); }; (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.4&appId=807210209414406"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); </script> <div class="fb-page" data-href="https://www.facebook.com/scottdotservices/" data-width="300" data-height="400" data-small-header="false" data-adapt-container-width="false" data-hide-cover="false" data-show-facepile="true" data-show-posts="false"><div class="fb-xfbml-parse-ignore"><blockquote cite="https://www.facebook.com/facebook"><a href="https://www.facebook.com/facebook">Facebook</a></blockquote></div></div> </div> </div> </div> </div> </section> <section id="copyright"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 center"> <div class="footer-logo"> <img src="https://news.scott.services/wp-content/uploads/2017/03/ss-logo.png" class="img-responsive center-block" alt="Image"> </div> <h5>© Copyrights 2020 <a href="https://www.scott.services/">Scott D Smith</a> | All Rights Reserved.</h5> </div> </div> </div> </section> <!--BEGIN: TRACKING CODE MANAGER BY INTELLYWP.COM IN FOOTER//--> <!-- Google Code for Remarketing Tag --> <!-------------------------------------------------- Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup ---------------------------------------------------> <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 860865675; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/860865675/?guid=ON&script=0"/> </div> </noscript> <!--END: https://wordpress.org/plugins/tracking-code-manager IN FOOTER//--><script> jQuery(document).ready(function () { jQuery.post('https://news.scott.services?ga_action=googleanalytics_get_script', {action: 'googleanalytics_get_script'}, function(response) { var s = document.createElement("script"); s.type = "text/javascript"; s.innerHTML = response; jQuery("head").append(s); }); }); </script><link rel='stylesheet' id='dashicons-css' href='https://news.scott.services/wp-includes/css/dashicons.min.css?ver=5.3' type='text/css' media='all' /> <link rel='stylesheet' id='nf-display-css' href='https://news.scott.services/wp-content/plugins/ninja-forms/assets/css/display-structure.css?ver=5.3' type='text/css' media='all' /> <script type='text/javascript' src='https://s0.wp.com/wp-content/js/devicepx-jetpack.js?ver=202005'></script> <script type='text/javascript'> /* <![CDATA[ */ var ctcc_vars = {"expiry":"30","method":"1","version":"1"}; /* ]]> */ </script> <script type='text/javascript' src='https://news.scott.services/wp-content/plugins/uk-cookie-consent/assets/js/uk-cookie-consent-js.js?ver=2.3.0'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/plugins/q2w3-fixed-widget/js/q2w3-fixed-widget.min.js?ver=5.1.9'></script> <script type='text/javascript' src='https://news.scott.services/wp-includes/js/jquery/ui/effect.min.js?ver=1.11.4'></script> <script type='text/javascript'> /* <![CDATA[ */ var tg_global_var = {"url":"https:\/\/news.scott.services\/wp-admin\/admin-ajax.php","nonce":"b0cc47ef1c","is_mobile":null,"mediaelement":"","mediaelement_ex":null,"lightbox_autoplay":"","debounce":"","meta_data":null,"main_query":{"page":0,"name":"10-on-page-seo-essentials-crafting-the-perfect-piece-of-content","error":"","m":"","p":0,"post_parent":"","subpost":"","subpost_id":"","attachment":"","attachment_id":0,"pagename":"","page_id":0,"second":"","minute":"","hour":"","day":0,"monthnum":0,"year":0,"w":0,"category_name":"","tag":"","cat":"","tag_id":"","author":"","author_name":"","feed":"","tb":"","paged":0,"meta_key":"","meta_value":"","preview":"","s":"","sentence":"","title":"","fields":"","menu_order":"","embed":"","category__in":[],"category__not_in":[],"category__and":[],"post__in":[],"post__not_in":[],"post_name__in":[],"tag__in":[],"tag__not_in":[],"tag__and":[],"tag_slug__in":[],"tag_slug__and":[],"post_parent__in":[],"post_parent__not_in":[],"author__in":[],"author__not_in":[],"ignore_sticky_posts":false,"suppress_filters":false,"cache_results":true,"update_post_term_cache":true,"lazy_load_term_meta":true,"update_post_meta_cache":true,"post_type":"","posts_per_page":3,"nopaging":false,"comments_per_page":"50","no_found_rows":false,"order":"DESC"}}; /* ]]> */ </script> <script type='text/javascript' src='https://news.scott.services/wp-content/plugins/the-grid/frontend/assets/js/the-grid.min.js?ver=2.3.0'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/bootstrap.min.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/bootstrap.offcanvas.min.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/jquery.easing.min.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/jquery.matchHeight-min.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/moment.min.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/bootstrap-datetimepicker.min.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices/scripts/main.js'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/themes/scottservices-child/scripts/main-child.js'></script> <script type='text/javascript'> /* <![CDATA[ */ var fcaPcEvents = []; var fcaPcDebug = {"debug":""}; var fcaPcPost = {"title":"10 on-page SEO essentials: Crafting the perfect piece of content","type":"post","id":"51054","categories":[],"utm_support":"","user_parameters":"","edd_delay":"0","woo_delay":"0","edd_enabled":"","woo_enabled":""}; /* ]]> */ </script> <script type='text/javascript' src='https://news.scott.services/wp-content/plugins/facebook-conversion-pixel/pixel-cat.min.js?ver=2.4.2'></script> <script type='text/javascript' src='https://news.scott.services/wp-includes/js/wp-embed.min.js?ver=5.3'></script> <script type='text/javascript' src='https://news.scott.services/wp-includes/js/underscore.min.js?ver=1.8.3'></script> <script type='text/javascript' src='https://news.scott.services/wp-includes/js/backbone.min.js?ver=1.4.0'></script> <script type='text/javascript' src='https://news.scott.services/wp-content/plugins/ninja-forms/assets/js/min/front-end-deps.js?ver=3.4.22'></script> <script type='text/javascript'> /* <![CDATA[ */ var nfi18n = {"ninjaForms":"Ninja Forms","changeEmailErrorMsg":"Please enter a valid email address!","changeDateErrorMsg":"Please enter a valid date!","confirmFieldErrorMsg":"These fields must match!","fieldNumberNumMinError":"Number Min Error","fieldNumberNumMaxError":"Number Max Error","fieldNumberIncrementBy":"Please increment by ","fieldTextareaRTEInsertLink":"Insert Link","fieldTextareaRTEInsertMedia":"Insert Media","fieldTextareaRTESelectAFile":"Select a file","formErrorsCorrectErrors":"Please correct errors before submitting this form.","formHoneypot":"If you are a human seeing this field, please leave it empty.","validateRequiredField":"This is a required field.","honeypotHoneypotError":"Honeypot Error","fileUploadOldCodeFileUploadInProgress":"File Upload in Progress.","fileUploadOldCodeFileUpload":"FILE UPLOAD","currencySymbol":"","fieldsMarkedRequired":"Fields marked with an <span class=\"ninja-forms-req-symbol\">*<\/span> are required","thousands_sep":",","decimal_point":".","siteLocale":"en_US","dateFormat":"m\/d\/Y","startOfWeek":"1","of":"of","previousMonth":"Previous Month","nextMonth":"Next Month","months":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthsShort":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"weekdays":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"weekdaysShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"],"weekdaysMin":["Su","Mo","Tu","We","Th","Fr","Sa"]}; var nfFrontEnd = {"adminAjax":"https:\/\/news.scott.services\/wp-admin\/admin-ajax.php","ajaxNonce":"c30357c16f","requireBaseUrl":"https:\/\/news.scott.services\/wp-content\/plugins\/ninja-forms\/assets\/js\/","use_merge_tags":{"user":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"post":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"system":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"fields":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"calculations":{"html":"html","hidden":"hidden","note":"note","unknown":"unknown"}},"opinionated_styles":""}; /* ]]> */ </script> <script type='text/javascript' src='https://news.scott.services/wp-content/plugins/ninja-forms/assets/js/min/front-end.js?ver=3.4.22'></script> <script type="text/javascript">var to_like_post = {"url":"https://news.scott.services/wp-admin/admin-ajax.php","nonce":"282db54d95"};jQuery.noConflict(),function(a){"use strict";a(document).ready(function(){a(document).on("click",".to-post-like:not('.to-post-like-unactive')",function(b){b.preventDefault();var c=a(this),d=c.data("post-id"),e=parseInt(c.find(".to-like-count").text());return c.addClass("heart-pulse"),a.ajax({type:"post",url:to_like_post.url,data:{nonce:to_like_post.nonce,action:"to_like_post",post_id:d,like_nb:e},context:c,success:function(b){b&&(c=a(this),c.attr("title",b.title),c.find(".to-like-count").text(b.count),c.removeClass(b.remove_class+" heart-pulse").addClass(b.add_class))}}),!1})})}(jQuery);</script><script type='text/javascript' src='https://stats.wp.com/e-202005.js' async='async' defer='defer'></script> <script type='text/javascript'> _stq = window._stq || []; _stq.push([ 'view', {v:'ext',j:'1:7.9.1',blog:'112980533',post:'51054',tz:'0',srv:'news.scott.services'} ]); _stq.push([ 'clickTrackerInit', '112980533', '51054' ]); </script> <script type="text/javascript"> jQuery(document).ready(function($){ if(!catapultReadCookie("catAccCookies")){ // If the cookie has not been set then show the bar $("html").addClass("has-cookie-bar"); $("html").addClass("cookie-bar-top-right-block"); $("html").addClass("cookie-bar-block"); } }); </script> <div id="catapult-cookie-bar" class=" rounded-corners drop-shadow use_x_close"><h3>Cookies</h3><span class="ctcc-left-side">This site uses cookies: <a class="ctcc-more-info-link" tabindex=0 target="_blank" href="https://www.scott.services/privacy-policy/">Find out more.</a></span><span class="ctcc-right-side"></span><div class="x_close"><span></span><span></span></div></div><!-- #catapult-cookie-bar --><script id="tmpl-nf-layout" type="text/template"> <span id="nf-form-title-{{{ data.id }}}" class="nf-form-title"> {{{ ( 1 == data.settings.show_title ) ? '<h3>' + data.settings.title + '</h3>' : '' }}} </span> <div class="nf-form-wrap ninja-forms-form-wrap"> <div class="nf-response-msg"></div> <div class="nf-debug-msg"></div> <div class="nf-before-form"></div> <div class="nf-form-layout"></div> <div class="nf-after-form"></div> </div> </script> <script id="tmpl-nf-empty" type="text/template"> </script> <script id="tmpl-nf-before-form" type="text/template"> {{{ data.beforeForm }}} </script><script id="tmpl-nf-after-form" type="text/template"> {{{ data.afterForm }}} </script><script id="tmpl-nf-before-fields" type="text/template"> <div class="nf-form-fields-required">{{{ data.renderFieldsMarkedRequired() }}}</div> {{{ data.beforeFields }}} </script><script id="tmpl-nf-after-fields" type="text/template"> {{{ data.afterFields }}} <div id="nf-form-errors-{{{ data.id }}}" class="nf-form-errors" role="alert"></div> <div class="nf-form-hp"></div> </script> <script id="tmpl-nf-before-field" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-after-field" type="text/template"> {{{ data.afterField }}} </script><script id="tmpl-nf-form-layout" type="text/template"> <form> <div> <div class="nf-before-form-content"></div> <div class="nf-form-content {{{ data.element_class }}}"></div> <div class="nf-after-form-content"></div> </div> </form> </script><script id="tmpl-nf-form-hp" type="text/template"> <label for="nf-field-hp-{{{ data.id }}}" aria-hidden="true"> {{{ nfi18n.formHoneypot }}} <input id="nf-field-hp-{{{ data.id }}}" name="nf-field-hp" class="nf-element nf-field-hp" type="text" value=""/> </label> </script> <script id="tmpl-nf-field-layout" type="text/template"> <div id="nf-field-{{{ data.id }}}-container" class="nf-field-container {{{ data.type }}}-container {{{ data.renderContainerClass() }}}"> <div class="nf-before-field"></div> <div class="nf-field"></div> <div class="nf-after-field"></div> </div> </script> <script id="tmpl-nf-field-before" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-field-after" type="text/template"> <# /* * Render our input limit section if that setting exists. */ #> <div class="nf-input-limit"></div> <# /* * Render our error section if we have an error. */ #> <div id="nf-error-{{{ data.id }}}" class="nf-error-wrap nf-error" role="alert"></div> <# /* * Render any custom HTML after our field. */ #> {{{ data.afterField }}} </script> <script id="tmpl-nf-field-wrap" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <# /* * This is our main field template. It's called for every field type. * Note that must have ONE top-level, wrapping element. i.e. a div/span/etc that wraps all of the template. */ #> <# /* * Render our label. */ #> {{{ data.renderLabel() }}} <# /* * Render our field element. Uses the template for the field being rendered. */ #> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <# /* * Render our Description Text. */ #> {{{ data.renderDescText() }}} </div> </script> <script id="tmpl-nf-field-wrap-no-label" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <div class="nf-field-label"></div> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <div class="nf-error-wrap"></div> </div> </script> <script id="tmpl-nf-field-wrap-no-container" type="text/template"> {{{ data.renderElement() }}} <div class="nf-error-wrap"></div> </script> <script id="tmpl-nf-field-label" type="text/template"> <div class="nf-field-label"><label for="nf-field-{{{ data.id }}}" id="nf-label-field-{{{ data.id }}}" class="{{{ data.renderLabelClasses() }}}">{{{ data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}}</label></div> </script> <script id="tmpl-nf-field-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}">{{{ data.msg }}}</div> </script><script id="tmpl-nf-form-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}">{{{ data.msg }}}</div> </script><script id="tmpl-nf-field-input-limit" type="text/template"> {{{ data.currentCount() }}} {{{ nfi18n.of }}} {{{ data.input_limit }}} {{{ data.input_limit_msg }}} </script><script id="tmpl-nf-field-null" type="text/template"> </script><script id="tmpl-nf-field-textbox" type="text/template"> <input type="text" value="{{{ data.value }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeInputLimit() }}} id="nf-field-{{{ data.id }}}" <# if( ! data.disable_browser_autocomplete && -1 < [ 'city', 'zip' ].indexOf( data.type ) ){ #> name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" autocomplete="on" <# } else { #> name="{{ data.custom_name_attribute || 'nf-field-' + data.id }}" {{{ data.maybeDisableAutocomplete() }}} <# } #> aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id='tmpl-nf-field-input' type='text/template'> <input id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ data.value }}}" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-email" type="text/template"> <input type="email" value="{{{ data.value }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" <# if( ! data.disable_browser_autocompletes ){ #> name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" autocomplete="email" <# } else { #> name="{{ data.custom_name_attribute || 'nf-field-' + data.id }}" {{{ data.maybeDisableAutocomplete() }}} <# } #> {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-textarea" type="text/template"> <textarea id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="nf-error-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeDisableAutocomplete() }}} {{{ data.maybeInputLimit() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} >{{{ data.value }}}</textarea> </script> <!-- Rich Text Editor Templates --> <script id="tmpl-nf-rte-media-button" type="text/template"> <span class="dashicons dashicons-admin-media"></span> </script> <script id="tmpl-nf-rte-link-button" type="text/template"> <span class="dashicons dashicons-admin-links"></span> </script> <script id="tmpl-nf-rte-unlink-button" type="text/template"> <span class="dashicons dashicons-editor-unlink"></span> </script> <script id="tmpl-nf-rte-link-dropdown" type="text/template"> <div class="summernote-link"> URL <input type="url" class="widefat code link-url"> <br /> Text <input type="url" class="widefat code link-text"> <br /> <label> <input type="checkbox" class="link-new-window"> {{{ nfi18n.fieldsTextareaOpenNewWindow }}} </label> <input type="button" class="cancel-link extra" value="Cancel"> <input type="button" class="insert-link extra" value="Insert"> </div> </script> <script id="tmpl-nf-field-submit" type="text/template"> <input id="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element " type="button" value="{{{ data.label }}}" {{{ ( data.disabled ) ? 'disabled' : '' }}}> </script><script id='tmpl-nf-field-button' type='text/template'> <button id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.classes }}} nf-element"> {{{ data.label }}} </button> </script> </body> </html> <!-- Performance optimized by W3 Total Cache. Learn more: https://www.w3-edge.com/products/ Page Caching using disk: enhanced Served from: news.scott.services @ 2020-01-29 17:48:19 by W3 Total Cache -->